国际市场营销教材教本课后名词解释.doc

International Marketing Terms Defination Edited by Pengkai Defination Define the following terms: international marketing P9 International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and service to Consumer or users in more than one nation for a profit. controllable/uncontrollable elements P10 The elements of business environment which under/beyond the the control of companies. domestic/foreign uncontrollables P11 Aspects of the domestic/foreign environment that are beyond the control of companies SRC Self-Reference Criterion P14 An unconscious reference to ones own cultural values, experiences, and knowledge as a basis for decision. Ethnocentrism P14 The notion that people in one’s own company, culture, or country knows best how to do things. Global Awareness P16 Tolerance of cultural difference and knowledge of cultures, history, world market potential, and global economic, social, and political trends. Define GATT P27 General Agreement on Tariffs and Trade: (1) trade shall be conducted on a non-discriminatory Basis; (2) protection shall be afforded domestic industries through customs tariffs, not through such commercial measures as import quotas; (3) consultation shall be the primary method used to solve global trade problems. WTO P28 World Trade Organization IMF P30 International Monetary Fund: Stabilize foreign exchange rates, facilitate the expansion and balance growth of international trade. EMU P36 Economic and Monetary Union: A provision of the Maastricht Treaty, established the parameters of the creation of a common currency for the EU, the euro,and established a timetable for its implemention. NAFTA P39 North American Free Trade Agreement: Market access, Nontariff barriers, Rules of origin,Customs administration, Investment, Service, Intellectual property,Government property, Govern