管理变革的思路.pdf

CIMA Business Talk Thoughts on Managing Change 管理变革的思路 by Eddie Y H Chan, Finance Director CNOOC and Shell Petrochemicals Company Limited 中海壳牌石油化工有限公司 财务部总经理 曾贤河 “Change is no longer a luxury, but rather a necessity – an inevitability that must be managed, not feared.” Unauthorized use is prohibited 1 Presentation Flow 1) Change – The Only Constant 变革是一种 常态 2) The Forces of Change – Internal External Forces of Change / Economic Social Forces 变革的力量——内部及外部力 量/经济与社会推动力 3) Making Change Happen – Key Steps Pitfalls to Avoid 实现变革——关键步骤及 应避免的误区 4) Anchoring and Achieving Continuous Change 巩固和实现不断变革 5) Concluding Thoughts 总结 Unauthorized use is prohibited 2 Change –The Only Constant 变革是一种常态 Rapid changes in our world ……. 瞬息万变的世界……. globalization 全球化 shift from labour intensive to knowledge economy 劳动密集型向知 识经济型转变 opening up of new markets 新市场的开拓 internet technology and eCommerce 互联网技术和电子商务的 发展 …present challenges opportunities to the business. … …给企业既带来 了挑战也带来了机遇。 “If change is happening on the outside faster than on the inside, the end is in sight.” - Jack Welch, former CEO of General Electric Unauthorized use is prohibited 3 Forces of Change 变革的力量 External / Economic Forces ………………. 外部/经济推动力  unrelenting competitive pressure from traditional and non-traditional players