广告数据分析解析公司eyeblaster的案例例子.ppt

Actionable Analytics Presented by: First-name Last-name● title● 2nd February 2008 Eyeblaster Analytics Agenda Industry Challenges Eyeblaster Analytics – Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service Pain Points Overwhelming amount and variety of data Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms Disparate reporting systems Eyeblaster Analytics Making data actionable Metrics for real business objectives Reliability Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder Service ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback Site Overlap Accurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with which Back to Metrics slide Dwell Time Go beyond interaction Build brand moments Measure brand engagement What is Dwell Time? average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video  timed custom interaction How it Works Back to Metrics slide Day of the week * Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec. On average, weekday Dwell Time is 10 seconds longer than weekends* 1 min Hewlett Packard: 2008 2 min Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder Service Campaign Monitor Campaign insights in real time At-a-glance monitoring of key campaign data Back to Solutions slide Campaign Ready, Set, Go Campaign Monitor your window to the campaign Predefined Custom Instant access to Key Performance Indicators View a