上市公司融资结构优化—以漳州片仔癀公司为例.doc

题目：上市公司融资结构优化一以漳州片仔 癀公司为例 上市公司融资结构特点及形成原因的分析 ［ ］资金是企业赖以生存的重要元素，而融资方式与融资结构更是深刻影响每- 家企业的运营。公司的发展离不开融资渠道的顺畅，对于我岡上市公司更是如此。因此，深 入分析上ik公司融资结构特点及其形成原因，找出其融资结构不合理的原因并提出和关对策, 对我u上市公司的融资及未来发展具有积极的借鉴意义。 本文以中药制药老字号企业——漳州片仔癀药业股份宥限公司为主要研究对象，首先介 绍上市公司融资理论，然后从片仔癀的发展情况、融资现状、融资方式等方面入手，通过股 权结构、融资结构比重、融资结构指标等数据进行定性分析，从而探究片仔癀是否存在规律 性融资结构，是否存在的问题，找出问题存在的原因并提出优化措施。最后，对公司的历史 融资概况、融资问题及优势等企业的融资现状进行了整体的分析，并以此为基础，对项H的 融资需求与融资方式选择进行了探讨，从而提出完善公司融资结构对策，进行可行融资方案 的初步设计。 ［关键字］融资结构内源融资外源融资 Financing Structure of Listed Companies Research [Abstract] The fund is the main element for enterprises to survive. What’s more, financing modes and financing structure have a profound influence on the whole operation of enterprises.The smooth financing channel is inseparable to the company’s development, especially for listed companies in China. Therefore，further analysis of the financing structure characteristics and causes of those listed companies, and to find out irrational causes which exist in financing structure and to put forward relevant measures, play a positive and significant role in Chinas financing listed companies and will benefit its future development. The paper takes a traditional famous corporation Zhangzhou Pientzhuang Pharmaceutical Limited Company as a discussed objective.Firstly, company financing theory will be introduced.Then according to the Pientzhuang’s state of development, financing situation，financing modes and other aspects, share ownership structure, capital structure, financing structure indicators, qualitative data, will be analyzed to find out whether the financing of Pientzhuang regularity financing structure and any problem exist, thus to identify problems and to put forward optimization measures. Finally comes the overall analysis of the enterprises’ present financing situation, including historic financing situation and financing problems and advantages. And on this basis，a deep discussion on the demand for project financing and financing methods is made, so as to improve