上海风意机电设备有限公司营销策略研究..doc

内容 上海风意机电设备有限公司凭借压力变送器和磁致伸缩传感器这两类产品的生产制 造经验等方面的优势，销售收入逐年增加，基木达到了传感器行业的整体增长水平。上海 风意机电设备有限公司自2005年开始向装备配套行业发展，公司董事会希望通过这样的 发展战略使上海风意机电设备有限公司实现跨越式增讼，但实际的增长速度不理想，上 海风意机电设备有限公司的装备配套之路走的并不顺利，在市场营销策略方面暴露出了一 些问题，阻碍了其快速发展的步伐。 木文针对上海风意机电设备有限公司的营销策略现状，对其面临的问题进行了分析, 从行业、竞争、顾客等角度进行了分析，旨在找到上海风意机电设备有限公司能够保持销 售收入增长的原因，以及市场营销方面存在问题的原因，并对上海风意机电设备有限公司 未来的市场营销活动给出了建议，希望对上海风意机电设备有限公司未来的发展起到一定 的借鉴意义，对其他面临类似问题的企业有一定的帮助。 关键词:营销策略；市场营销；发展 关键词: 营销策略；市场营销；发展 Abstract Shanghai wind Italian electrical and mechanical equipment limited company by virtue of the pressure transmitter and the magnetostrictive sensor for these two types of products production experience and other advantages, sales income increased year by year，reached the sensor industry overall level of growth. Shanghai wind Italian electrical and mechanical equipment limited company since the beginning of 2005 to the equipment industry development， the board of directors of the company hope that through such a development strategy to make Shanghai wind Italian electrical and mechanical equipment limited company implementation to span type grows，but the actual growth rate is not ideal，Shanghai wind Italian electrical and mechanical equipment limited company of equipment of road is not smooth, in the marketing strategy has exposed some problems, has hindered its rapid pace of development. This article in view of Shanghai wind Italian mechanical and electrical equipment companys marketing strategy present situation, the problem that face undertook an analysis, from the industry, competition, customer and so on were analyzed, aiming to find the Shanghai wind Italian electrical and mechanical equipment limited company to maintain sales growth causes, as well as the marketing of the causes of the problems，and to Shanghai wind Italian electrical and mechanical equipment limited company future marketing activities gives suggestions，hope for Shanghai wind Italian electrical and mechanical equipment limited company future development of cert