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Wal-Mart: A Very Centralized System Store Organization Comments Under a strong backoffice (centralized ) system - Limited numbers in the Front End store associates: 500 - 550 Lesser responsibility of store manager General Manager = Store Manager - Giving them a big title to feel good Store Organization Comments Aggressive localization plan: - 88% Store Managers: local - 100% Division Managers: local from the beginning Place equal importance of service sector as commercial one: - One DGM in charge of service division Service-oriented Cooperate Culture Example: Welcome, thank you, smiling service easily can be heard or noticed 3 Meter Rule Poster to emphasize service in the store Why Wal-Mart Has a Good Service Image? Internal Communication Human Resources Function Special Training Program Management training - Store managers training program in USA ( 3 - 6 Months ) - Management trainee training program (6 Months) Fresh Graduates training - Training program in Shenzhen (6 months) All associates - Orientation for all new associates (3 Days) * 更多专业零售资料下载 尽在中国零售资讯吧 * Wal-Mart invests a lot on people, in terms of total structure,training and communication…... 更多专业零售资料下载 尽在中国零售资讯吧 * Head Office Organization Chart In terms of structure, there is no difference The difference is at the reporting position for functional head Big Head-Office Team HR LP Store Organization Chart The service-oriented culture Respecting of Chinese labor regulation Internal communication Well-designed training programs Salary Structure Based in Shenzhen Carrefour keeps higher salary structure, but still have a lot of overtime…... Newsletter: - “Wal-Mart China Today” Internal Website - “Pipeline” Annual National Meeting Two-flow communication between the head and its staff HR team increased to 100 by 200
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