大型运动竞赛竞赛效益的评价指标体系和方法研究-体育教育训练学专业论文.docx

运动竞赛效益的评价指标体系和方法的研究杨中民 运动竞赛效益的评价指标体系和方法的研究 杨中民 ABSTRACT I ne demaIIds lead to the appearance aIld deVelopment of spons event，it is the way to satisfy hum孤pursuit，which promotes the deVelopment of spons eVent．The more dramatiC is the spons competition，the more inputs are required．How to use these rcsources to produce morc benefit arc the important jssues 0f eVent management． IIl past，the goVemments are responsible for the organization 0f sports eVent，so the s0Cial benefit is more impon柚t th锄economic benefit，not to say efficient usage．The benefit Of spon eVent is the energy of spOns eVent and necessary f．actor of its deVelopment．So the theory and practical reseaI．ch 0f spons eVent benefit is the Hotpoint in spon event research area． So，the main pufpose of this dissenation is to discuss the index and methods in eValuation of spons eVent benefit in order to enrich the stmcture of spon eVent theory． The卸thor adoptS literature ass她Iting，Specialist interview’questionnaire aIld statistiCs，regarding cvent benefit as objeCt，interviewing specialists in spons event， eVent marketing and o玛anizer of spons eVent，to rese棚℃h this dissenation． The conclusions are： 1，the spons eVent is the process which inte伊ate the demands of spectator柚d the presentation of player’s perfbnnance． 2，the spons eVent benefit is the ratio between the inVestment in sports cOmpetition and the production of its in social and economic aspeCts． 3， the definition of competition benefit is the ratio between the inVestment in deVeloping eVent quality and its con．esponding ef!I．ects． 4，the spons eVent benefit must be eValuated丘om tllree aspeCt i．e．social，economic and competition benefit． 5，there are some dif!I’erence between competition eVent and opposing eVent，and this difference is reflected in two way which is index and weight．So when we eValuate the benefit，we must adopt dif!cerent methods． 6，now，Delphi method is the best one to eValuate spOrts event benefit． 1【ey words：sports eVents spons eVents benefi