大学生创业认知心理机制-基础心理学专业论文.docx

上海师范大学硕+.论文  Abstract :刷刷 Currently，col1ege students employrηent has become a difficult serious social problem; innovative undertaking may be an effective way to solve this problem. In order to promote students to do this，the state published a number of supportive policies，and enterprise education has been carried out gradually by university. However，current ente叩rise education is basically to teach entrepreneurial knowledge or to support the business venture project ，faited to grasp the core of college students ?nnovation cultivate students entrepreneurial psychology. According to entrepreneuriaI cognitive theory，we try to reveal the cognitive mechanisms of students who start a new business，to explore the entrepreneurial cognitive skills which common can leam，and in order to provide the theoretical basis for the implementation of enterprise education in college. In this study，subjects compose of students who start a new venture and the college. We mainly explore the cognitive mechanisms of entrepreneurial opportunity recognition and the risk decision by interviews，situational tests，self-r，叩ort tests and other methods. As a result ，we have following conclusions: For entr叩reneurial awareness，prior knowledge，students who start new business are significantly higher than the college students，and the difference of opportunity recognition was not significant. Awareness of entrepreneurship among university students have significant direct influence in opportunity reco伊1?tion，and it as the mediating variables when prior knowledge affect the opportunity recognition process. In entrepreneurial students group，prior knowledge have significant main effect for opportunity reco伊ition，while the entrepreneurial awareness was not significant; By contrast，in the general group，entrepreneurial awareness was significant main effect in opportunity recognition process while prior knowledge was not significant. llIn three risk situations，there wωa significant diff