三星luminous_catalog 免喷涂珠光彩色材料.pdf

P A I N T I N G A L T E R N A T I V E P a i n t i n g A l t e r n a t i v e Painting Alternative_ Luminous What’s Luminous? “Luminous” is the brand name of SAMSUNG chemical’s new product. It’s the world’s first ever “Non-Painting Resin” that enables manufacturing of plastic parts Without painting. Luminous is Bright, High gloss, Metal-like resin that gives off the appearance of painted surface without undergoing the painting process. Luminous is innovative in that it has solved the problems with existing metallic resins such as Flow mark and Weld line, improving the appearance of plastic parts enormously. Luminous offers considerable value by providing non-painting, eco-friendly process as well as cost reduction. Home Appliance Market Trend Cost Competitiveness - Need for lower cost ‘01 ~ ‘06 Accelerated Growth - Customers want a Non-painting process - CAGR (10~12%) - Non-painting can be achieved - Aggressive Strategy by Region, Product with resin supplier collaboration Eco-Friendly Non-Painting Resin That’s - Eco-friendly concepts like PCM and bio-based