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内蒙古蒙西水泥股份有限公司竞争力分析
内蒙古蒙西水泥股份有限公司竞争力研究
competitive strength. Face so grim situation, how to enhance the competitiveness of
Mengxi cement, the research on this problem, it has the very strong practical significance.
The author first reviewed the related theories of enterprise competitiveness, then in the
light of enterprise competitiveness of the basic theory, analysis of cement industry and
Mengxi cement competitive environment and competitive situation, the competitive
elements are analyzed in detail, in view of the existing problems, puts forward effective
measures to improve the competitiveness of Mengxi cement, summed up how to further
enhance the competitiveness of enterprises, in the current economic and market
environment, how to adapt to the market demand, improve the profitability of the business,
to obtain the competitive advantages of enterprises, thereby enhancing the competitiveness
of Mengxi cement.
KEY WORDS: enterprise competitiveness cement Countermeasures
万方数据
目录
目 录
第一章：绪论 „„„„„„„„„„„„„„„„„„„„„„„„„„„„„1
1.1 论文研究背景 „„„„„„„„„„„„„„„„„„„„„„„„„„1
1.2 研究目的及意义 „„„„„„„„„„„„„„„„„„„„„„„„„2
1.3本文的研究思路及研究内容 „„„„„„„„„„„„„„„„„„„„3
1.3.1 研究思路 „„„„„„„„„„„„„„„„„„„„„„„„„3
1.3.2 研究内容 „„„„„„„„„„„„„„„„„„„„„„„„„3
第二章:国内外企业竞争力相关研究综述„„„„„„„„„„„„„„„„„„ 3
2.1 国内外企业竞争力相关研究综述 „„„„„„„„„„„„„„„„„ 4
2.1.1 国外企业竞争力研究综述„„„„„„„„„„„„„„„„„„ 4
2.1.2 国内企业竞争力研究综述„„„„„„„„„„„„„„„„„„ 6
第三章：蒙西水泥竞争力评价指标体系 „„„„„„„„„„„„„„„„„„8
3.1 蒙西水泥公司概况 „„„„„„„„„„„„„„„„„„„„„„„ 8
3.1.1 蒙西水泥公司简介„„„„„„„„„„„„„„„„„„„„„8
3.1.2 蒙西水泥公司组织结构„„„„„„„„„„„„„„„„„„„9
3.2 水泥行业发展概况„„„„„„„„„„„„„„„„„„„„„„„13
3.2.1 我国水泥行业发展概况 „„„„„„„„„„„„
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