花冠饮品辽宁公司竞争力研究.doc

随着中国经济的不断进步，各行各业也都随之蓬勃发展。许 多其他国家的公司逐渐进入中国市场，使本来就激烈的竞争环境 更为复杂。竞争力是企业在市场竞争中成败的关键因素，更是企 业能否掌握未來市场主动权的根本，企业竞争力是企业获取持续 竞争优势的来源和基础，是企业独具的，支撑企业可持续性竞争 优势的核心能力。目前企业无论从产业体系还是外部环境看其竞 争力都存在一定的不足。如从外部看，融资环境和法制环境不理 想，社会化服务服务环境不理想，所以有必要提高企业自身竞争 力。 本文《花冠饮品辽宁公司竞争力研究》从竞争力提升基本理 论人手，对花冠饮品辽宁公司现有情况进行了分析，系统阐述了 花冠饮品辽宁公司的现状，指出了花冠饮品辽宁公司在提升竞争 力方而存在的若干问题，如缺乏具有竞争力的战略规划，组织结 构滞后不具决策竞争力，缺乏人才使员工竞争力弱，创新能力较 差使市场竞争力低。对企业文化认识不足使文化竞争力弱等，并 分别给出了解决问题的对策，如科学地制定战略计划以培育竞争 力，优化组织结构使公司更具决策竞争力，建立高素质的员工队 伍以提高员工竞争力，提高技术的创新能力以增强市场竞争呢个 了，构建企业文化以提升文化竞争力，希望本文的研究对花冠饮 品辽宁公司的发展具有一定的意义，使公司更有效地提升竞争力。 关键i司：企业竞争力问题对策 Abstract As China’s economy continues to progress，all walks of life of vigorous development. Many other countries，the company gradually enter the Chinese market, the more complicated the already intense competitive environment! Competitiveness is the enterprise in market competition in the success or failure of key factors, but also enterprise can grasp the initiative in the future market, the enterprise competitiveness is the fundamental enterprises to gain the continuous competitive advantage source and foundation，is the enterprise with unique, support enterprise sustainable competitive advantage of core competence. At present our country small and medium-sized enterprise no matter from industry system or external environment see its competitiveness in certain disadvantages. Such as from the outside look，financing environment and legal environment is not ideal， socialized service environment is not perfect, so it is necessary to improve the competitiveness of enterprise. In the paper “ The Blue cat drinks Liaoning company competitiveness research ” of competitiveness from the basic theory of Liaoning Blue cat company existing analysis，this paper systematically describes the current situation of the Liaoning Blue cat drinks company, point out that the Blue cat drinks companies enhance their competitiveness in there are some problems, such as to their own strategic management consciousness is not strong，the s