珠宝电子商务的发展对传统珠宝企业的冲击.doc

珠宝电子商务的发展对传统珠宝企业的冲击 随着我国的经济的不断的发展，我国已经进入丫互联网的时代，并且互联网 的发展速度也是非常的大的给人们带来了非常的方便，尤苏是加快了电子商务发 展，电子商务时代是通过网络进行与客户进行交流与交易他的成木是非常的低的， 并且接触的客户的面积也是非常的广的，他替代了原来传统商业模式通过做广 告，就可以让很多的客户知道。比原来的销售模式有很大的好处，这样的话，电 子商务发展就会给传统企业造成丫很大的冲击。企业可以利用电子商务去宣传自 己的产品，以及自己的企业文化，让很多的客户知道。但是他不像传统企业那样 做广告花了很多的钱。电子商务是成木是非常的低的，但是效果也是非常的好的。 他是非常的方便和快捷的，让客户知道自己的所有的信息。我们知道，传统的珠 宝企业，他们是把自己的门店建立在城市，并且通过广告的形式进行传播自己商 品的信息。随着电子商务的发展给传统的珠宝企业带来了巨大的冲击。基于这种 情况传统的珠宝企业应该采取什么的方式。且面对这种冲击怎么才能够好的发展 自己的企业，怎么才能应对这种冲击的同时更好的去发展自己，这是一个值得思 考的问题。所以，本文对珠宝电子商务的发展对传统珠宝企业的冲击进行了研究， 希望本文的研宄成果对传统珠宝企业有所帮助，让他们在这个竞争激烈非常强的 市场上能够发展起自己。 关键词：珠宝电子商务；珠宝企业的发展，传统珠宝企业；冲击 Abstract With Chinas economic development，China has entered the era of the Internet， the Internet and the development speed is very large brought very convenient, especially to speed up the development of e-commerce, e-commerce era is through the network to communicate with the transaction cost and his customer is very low, and the customer contact area is very wide，he replaces the traditional business model through advertising，you can make a lot of customers know. Than the original sales model has great benefits，in this case, the development of e-commerce will be a great impact on traditional enterprises. Enterprises can use e-commerce to promote their products, as well as their own corporate culture，so that many customers know. But he doesn’t spend as much money as a traditional business. E-commerce is the cost is very low，but the effect is also very good. He is very convenient and quick to let the customer know all their information. We know that the traditional jewelry companies, they are to build their own stores in the city, and through the form of advertising to spread their goods information. With the development of electronic commerce, the traditional jewelry enterprises have brought great impact. Based on this situation，the traditional jewelry enterprises should take what way. And in the face of the impact of how to be able to develop their own business，how to deal