BEC中级口语讲座课件1[TopSage.com].pptVIP

BEC Vantage Speaking 上课资料 （1） “What do you think of the price?” – 表述观点 In my opinion; As far as I’m concerned; I suppose; I believe; It is true that …(but); My point of view is that “I suppose”… ? “because” … ? “for example”… As far as I am concerned, the price is a bit too low. Compared with other skin-care products, our price is definitely below the average. I’m sure the consumers are willing to pay a bit more for a product with such a good quality. Marketing: 4Ps Product – design and quality, assessment of consumer needs, choice of which products to offer for sale, and after sales service Pricing – pricing strategy and prediction of competitors’ responses Promotion – advertising, public relations Place – selection of distribution channels ad transport arrangements New product and re-brandingMini case studies Procter Gamble : Sunny Delight Solution: Re-launch Signed pop group SClub Save 8 labels to get a CD TV and sms message ad campaign Reason: 35% drop in sales Food Commission’s comment Coca Cola Solution: re-brand Diet Fanta ? Fanta light Instant-win, top prized GBP100,000 Outdoor and TV ad campaign Package colored silver Brainstorm:Design new products for Coca Cola Product Purpose (to expand target market consumer range; to uplift company’s image…) Package Promotion Addition: cost-effective Teamwork – choose your PM What is important when choosing members for a team? Past experience Personal strength Age What is important for a manager in managing a project? Keeping to schedule Delegating tasks Motivating team members 1. Product What is important when developing a new product? Market research pricing 2. Purpose What is important when coping with market competition? Advertising strategies Lowering prices 3. Package What is important when deciding the packaging for products? Image Color 4. Promotion What is important when planning advertisement for a new product? Choice of media Timing of advertisement ca