好利来公司网络营销策略工商管理专业论文.docxVIP

II II Abstract A good marketing strategy is the key to the development of an enterprise. Marketing strategies is the important issue about the business survival. An enterprise has to master the modern marketing strategies and apply them for its surviving in the fierce market competition. With the rapid development in the contemporary, the revolution of Information Technology has been sweeping the world. It can not be neglected by the enterprise that the use of Internet marketing combined with traditional marketing to make mutual promotion. Baking industry is booming in China nowadays, with the changing in the Chinese peoples eating habits and increasing in the international exchanges. Baking food (including bread, pastry, biscuit) market keeps high increasing. Even the growth rate of Baking’s market exceeded the food industry’s average growth rate. In recent years, foreign enterprises increase their investment about the Chinese market. The joint ventures and wholly-owned developed rapidly. How to determine a good marketing strategy, how to seize the Internet marketing, how to use the marketing tools to enhance the core competitiveness of enterprises, how to further expand the enterprise scale, how the first to occupy Chinas domestic baking markets, and maintain the improvement of economies of scale, are the challenges and opportunities for the domestic baking industry. Holiland Company is one of the China’s leading companies in the baking industry. This paper consists of five chapters. By using the network marketing theory, this article focuses on the research of the Holiland Company’s network marketing strategy. In Chapter 1, it introduces the research background, purpose and significance of topics. Meanwhile, it shows the research methods and the structure of thesis paper. Chapter 2, it introduces the main network marketing theory, summarizes the status and the research of network marketing at home and abroad, analysis of network marketing stage, steps, characteri