《浅阅读时代下传统纸质媒体的发展策略》-毕业论文设计（学术).docVIP

PAGE 本科生毕业论文 论浅阅读时代下传统纸质媒体的发展策略 学 院： 传媒学院 专 业： 广播电视新闻学 学 号： 1070306238 学 生： 指 导 教 师： 2011年5月 PAGE 1 第 页 摘 要 多元化媒体的发展催生了浅阅读的出现，在这个新的阅读时代，阅读的方式和方法都发生了巨变。作为阅读对象之一的纸质媒体，毫无疑问的经受着巨大的考验。 据中国出版科学研究所发布的“第七次全国国民阅读调查”统计，我国18—70周岁国民图书阅读率为50.1%，比2008年的49.3%增长了0.8个百分点。但报纸阅读率为58.3%，比2008年下降了5.6个百分点，期刊阅读率为45.6%，比2008年下降了4.5个百分点。统计显示，近年来纸质媒体的受众不断流失。在浅阅读已大肆盛行的背景下，纸质媒体面对强大的广播、电视、网络三座大山，如何走出自己独特的发展道路，在媒介大潮中分得一杯羹。全面分析纸质媒体的生存状态，进一步探讨纸质媒体的发展策略已成为当务之急。 关键词:浅阅读；纸质媒体；发展策略 Abstract Spawned the development of pluralistic media, the emergence of shallow reading, reading in this new era, reading the ways and means have changed dramatically. Read the paper as one of the target media, no doubt experiencing a huge challenge. According to the China Institute of Publishing Sciences Seventh National Reading Survey Statistics, the National Library of 18-70 years of age reading was 50.1%, 49.3% compared to 2008 increased by 0.8 percentage points. But newspaper reading was 58.3%, compared to 2008 decreased by 5.6 percentage points, journals to read 45.6%, compared to 2008 decreased by 4.5 percentage points. Statistics show that in recent years been losing audience of print media. Shallow Reading has for prevailing in the context of print media face of powerful radio, television, the network three big mountains, how to get out their own unique path of development, a stake in the media tide. Comprehensive analysis of the survival status of print media, print media to further explore the development strategy has become imperative. Keywords: Shallow reading; Paper media; Development strategy 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc292446284 第1章 绪论 PAGEREF _Toc292446284 \h 4 HYPERLINK \l _Toc292446285 第2章 浅阅读时代的到来 PAGEREF _Toc292446285 \h 5 HYPERLINK \l _Toc292446286 2.1 浅阅读的含义 PAGEREF _Toc292446286 \h 5 HYPERLINK \l _Toc292446287 2.2 浅阅读的特征 PAGEREF _Toc292446287 \h 5 HYPERLINK \l _Toc292446288 2.2.1 快捷性 PAGEREF