基于SMS的移动增值SWAD系统的开发与实现-企业管理专业论文.docxVIP

摘要摘要 摘要 摘要 移动通信和互连网的发展使移动运营商不满足于单单通过提供传统的语音业 务来盈利，手机终端用户也不满足于接受单一的语音业务服务。因此，多种多样 的移动增值业务应运而生，在诸多的业务中以短消息业务应用的最为广泛：新闻 速递，天气预报，股票信息，移动定位，航班信息，手机银行等。本文所建立的 SWAD移动广告系统是短信息的又一全新应用，它将为大型企业提供一种新的宣 传企业形象、进行产品广告的平台，同时为手机用户提供了一种新的服务。本系 统的建立能够创造一个移动运营商、手机用户、企业用户三方盈利的模式。 本文从系统开发的观点，按照系统开发的步骤，从需求分析到最后系统的实 现进行了详细的介绍。首先，重点论述了系统开发所依据的技术基础，例如J2EE 体系结构中的用于开发WEB组件的Servlet和JSP技术，用于建立数据库连接的 JDBC技术以及用于提供短消息服务的短信网关技术。接下来，从手机用户、企 业用户和移动运营商三方面详细介绍了系统所提供的功能及其设计实现，并且给 出系统在Oracle 8i数据库中的数据结构设计，系统的网络结构图，数据流程图 等。最后，详细介绍了系统开发过程中所采用的出错控制策略及接口协议和设计。 关键字：移动增值SWAD短信网关J2EE 些!!坠!!——ABSTRACT 些!!坠!!—— ABSTRACT With the development of the mobile communication and Interact，mobile operator caIl not be satisfied with only providing customers with voice business．Also mobile users are not satisfied with getting single service from operators．So many kinds of mobile value—added services are created．But SMS(Short Message Service)is applied most widely．It is used for news transformation，weather forecast，stocks information, and mobile bank etc．SWAD(short message advertisement system)is another new application system based oil SMS．It will provide great enterprises with a platform by which they can propaganda their images and their products．m the salTle time，SWAD will give a new service to mobile users． From the view ofsystem development and according to system development steps， the paper introduces the paper contents from needs analyst to system realization· Firstly the paper gives some important technologies used in SWAD，such as Servlets and JSP which is used for developing WEB components，JDBC(java dmabase connecfivity)which is used for connecting database，SMG(short message gateway) which is used for sending and receiving short message by connecting to mobile operator’s SMSC．Accordingly the paper gives system functions and system realization in details．Finally,the paper gi、，es interface protocols and the strategy for controlling mistakes． KEYWORDS： MOBILE VALUE—ADD SERVICE， SWAD，SMG J2EE y62741 y62741 4 独创性声明 本人声