CQ银零售业务营销策略分析.docx

优秀毕业论文 精品参考文献资料 re re ta il b a nk in g e u rre n t situ atio n an d P ro b le m s in a tim e ly gr a sP th e b a n k in g se c to r fu tu re e h a n g e s in tre n d s ， d ra w in g o n in te m a tio n a l exP erienee an d to iden tify the develoPm ent of retail b an kin g busin ess C Q g aP ，w hieh eould be w ell u sed for C Q m ark etin g strategy o f retail b ar次 in g d e v e lop m e n t. Th e w h o le 一te 双 15 d iv id e d in to fiv e e h aP te rs，w h ie h re a d s a s fo llo w s : A b rie f in tro d u etio n o f thi s re se arc h b a e k gr o un d ，an d e la b o ratio n o n th is b a sis ，th e P u rp o se an d sign ifie an e e o f th is s扣 d y ，e le ar id e a s an d m e th o d s o f th is re se ar e h : in tro du e tio n o f th e e o n e eP t o f e o m m e re ia l b ar水 5 in th e re ta il b u sin e ss an d e h ar a e te ristic s o f ， A s w e ll a s e o mm e re ia l re ta il b ar水 In g m ar k e tin g strate g ie s T h e o rie s : C Q statu s o f retail b ank ln g d ata an aly sis; C Q b ank s in the eh an g es in th e m ark et to e al订 o u t reta il b u sin e ss stren gth s，w e akn e sse s，o P P o rtu n itie s an d thr e ats fa e in g : fro m n e tw o rk e nh an e e m e n ts，e h ann e l e o n strU e tio n ， eu sto m er relation sh iP m an ag em en t sy stem co n stru etion (C R M )，P ortfolio m ark e tin g ， eu sto m er m an a g er， te am 一b u ild in g ， e o nirn u n ity m ark etin g ， b ran d m ar k e tin g ，an d to P ut fo rw ar d th e d e v e lo P m e n t o f reta il b a n k ln g b u sin ess C Q co m P reh en siv e m ark etin g stra teg y . B a se d o n th e th e o re tic a l kn o w le d g e o f m o d e m m ar k e tin g ， a co m P reh en siv e an d sy stem atie an aly sis o f the status q u o C Q retail b a n k in g b u s in e ss a n d m a rk e tin g sy ste m ，s im ilar stu d ie s in th e e o u n try altho u gh th ere w ere m ore，b ut b ecau se o f a gr eat