基于web的交互式整合营销管理系统的设计与实现-软件工程专业论文.docxVIP

Title：Design and Implementation of Interactive Integrated Marketing Management System Based on Web Major： Software Engineering Name： Zhang Liang Supervisor： Chen Juhua associate professor ABSTRACT Marketing management is quite important to web marketing，which has shown its potential predominance with the development of Intemet．As the ways of marketing are increasing and the content of marketing are becoming rich，it requires the marketing management system to provide full integrated marketing management mechanism and various of communicate mechanisms between enterprise and customers．Also，it needs to deliver marketing people a convenience and totally automatic operate platform．Therefore，developing a high retractable，flexible，stable， extendable and easy to maintain marketing management system is an important element in web marketing． While developing a web marketing management system，this paper begins the design and development process according tO the view of Software Engineering， which uses the object—oriented theory．UML is integrated into the development of web application in virtue of Rose to get visual system model．UML diagrams such as Use Case diagram，Class diagram，Sequence diagram，Component diagram and Deployment diagram define the system requirements and design models．Web pages， JavaBeans，data tables are all regarded as classes or objects．The modeling process bases on the views of real world．This system can be flexible configured according to the enterprise’S real situation，SO users can institute integrated marketing ways that meet the requirement of the enterprise．As the system can help enterprise manage its in  marketing promotion effectively through many aspects，it can quickly promote a company’s marketing power． Key words web marketing marketing management system object oriented UML  中山人学顾l。学位论立 摹十web的交互式整合}t销管理系统的墩汁’，实现 第1章引言 1．1课题来源与研究背景 本课题来源于广州市德山通信设备有限公司的需要。 营销活动是企业经营活动的核心内容，如何有效开展多渠道、多形式的企业 营销活动是企业核心竞争力的有力保证。在电子商务出现之前，