GL银行发展战略研究-工商管专业毕业论文.docx

RESEARCH RESEARCH ON THE DEVELOPMENT STRATEGY 0F GL BANK ABSTRACT With the continuous development of the financial industry,the market share of city commercial banks has been increasing，the scale and quality of the assets have been greatly improved．The operating gap between city commercial banks is gradually increasing，and the city commercial banks with better operation condition have completed the reform of stock system，the listing and the cross regional operation．Affected by the factors of macro economic slowdown，interest rate marketization construction，city commercial banks facing unprecedented opportunities and challenges，forcing the city commercial banks re orientation， goals，making the development strategy of city commercial bank development is particularly important． Guangxi Regional three city commercial bank is in the development stage of groping in the dark，to GL bank as all example，study of city commercial banks development strategy, the use of PEST analysis method，Porters five forces model，SWOT analysis method，through data analysis，literature research and the maflagement science，economics，accounting and other knowledge，an objective analysis ofthe development strategy ofBank ofGL．This paper is divided into five chapters．rnle first chapter describes the background，purpose，significance， literature review,analysis of financial development and the development strategy of city commercial banks．The second chapter describes the enterprise strategy,PEST,Potters five forces model theory．In the third chapter,through analyzing the internal and external environment of GL bank，the author puts forward the competition strategy of GL bank．The fourth chapter uses SWOT analysis method to analyze the development strategy of GL bank． ’rhe fifth chapter describes the implementation and protection of the development strategy of GLbank． Through the development strategy of GL bank，a better understanding of the situation in recent years，the implementation of the GL banks str