H公司企业文化创新研——基于核心竞争力的视角.docx

RESEARCH RESEARCH ON THE CORPoRATE CULrrURE INNOVALTIoN OF H COMPANY ——BASED oN THE CoRE ABILITY AB STRACT Witll舭rapid deVelopment of globale economy today，nle product aIld seⅣice Sllpplied by di虢rent coq，orations become more a11d more similaL When me cuStomer buys Such product and seⅣice，it is not di成rent for them to choose aIly one of product and serVice． As one result，the m积keting competition is more hot tllan before and tlle t证le of lower profit is Coming．Tbday，if one co印oration waIlts t0 wiIl the competition，it must o、Ⅳn some core abili劬The eXcellent co叩orate culture is one of core abili够It is accepted by people at present．In order t0 w．m the colnpetition aIld realize t11e comimIal deVelopment，it is廿1e necessary choice to fouIld the core abilit)，Via廿1e co印oration iIl】∞Vates nle culture and builds tlle excellem and inimi讪le cmtl】re． ，nle mesis址es廿1e H Company嬲舭research ex锄ple．n i咖duces the a砒or utilized the baSic t11eo巧of cultI聪iruloVation to aIlalyZeⅡ1e need，t11e feasibil时alld tlle、vays of culture irmovation at first．Then the all_tllor analyzedⅡle en、riromnent and conditiorls of H CoInpaIly and me development of it’s culture．According t0“s comp龇ly’s Strategy，也e autllor issued one i11noVation mode of co印orate culture for也is conlp瓤ly’t11at is to build也e inimitable colporate culture baSed the core abil时FinallyaRer analyzed tlle e恐ctS a11d reVelations of culture movatioll，nle au也or drew the conclusion：me corporate cultI鹏 innoVation baSed me core abilit)，can promote t11e corporate deVelopment，make the inimit a_bIe cultu】呛become the core ab_ili瓴锄d realize me continual competitive adValltage for也e co印oration． KEY WOImS：Co印orate Culture；Innovation；Core Abil埘 H 广西大学学位论文原创性声明和使用授权说明原创性声明 广西大学学位论文原创性声明和使用授权说明 原创性声明 本人声明：所呈交的学位论文是在导师指导下完成的，研究工作所取得的 成果和相关知识产权属广西大学所有，本人保证不以其它单位为第一署名单位 发表或使用本论文的研究内容。除己注明部分外，论文中不包含其他人已经发 表过的研究成果，也不包含本人为获得其它学位而使用过的内容。对本文的研 究工作提供过重要帮助的个人和集体，均已在论文中明确说明并致谢。 论文储躲吲施绉 勘乒年／月／日 学位论文使用授权说明 本人完全了解广西大学关于收集、保存、使用学位论文的规定，即： 按照学校要求提交学位论文的印刷本和电子版本： 学校有权保存学位论