CRSQ公司国际化战略研-工商管理专业毕业论文.docx

西南交通大学硕士学位论文主要工作(贡献)声明 本人在学位论文中所做的主要工作或贡献如下： 1．本人针对论文中提及的CRSQ公司有充分的了解，并在平时注意论文材料的搜集 和整理。论文引用材料大部分由本人搜集整理，数据真实可靠。 2．根据实际数据和信息，对CRSQ公司发展战略提供参考。 3．分享CRSQ公司的经验和成果，为国内类似企业提供借鉴和参考。 本人郑重声明：所呈交的学位论文，是在导师指导下独立进行研究工作所得的成果。 除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过 的研究成果。对本文的研究做出贡献的个人和集体，均已在文中作了明确说明。本人 完全了解违反上述声明所引起的一切法律责任将由本人承担。 学位论文作者签名：秘．乞I虱 日期：3,oiS．t1．1 万方数据  西南交通大学硕士研究生学位论文 第1页 Abstract Under the situation of global economy integrity，according to either the environment or analysis of enterprise development，international operation is more and more important．How to allocate and use resource in worldwide market is an issue that most enterprises have to consider and deal with．International development brings Chinese economy and enterprises with new opportunity and challenge．Most enterprises need to implement international operation to share resources in domestic and foreign market SO as to enhance self competence and seek for sustainable development． This Paper analyzes development，business environment and market opportunities of CRSBG and work out internationalization strategy based on CRSQ actual situation．The paper contains five chapters The first chapter state the background and purpose of the study and analyzes the current research on this topic．Content，flame and method of study is also described in this part． Chapter II explain the definition of internationalization and internationalization strategy and introduce three research theories which are PEST，SWOT and products life cycle The third chapter firstly illustrates CRSQ development，foreign market developing achievements and difficulties encountered．Then based on SWOT matrix，an comprehensive analysis is conducted．In light of the analysis，SO and WO strategy was proposed．Method on how to implement the strategies are also stated． In Chapter IV，the author put forward internationalization strategy，positioning，content of strategy and measures for guarantee based on actual situation of CRSQ．The content of internationalization