H自动化驱动公司展战略研究-工商管理专业毕业论文.docx

首都经济贸易大学硕士学位论文 首都经济贸易大学硕士学位论文 H自动化驱动公司发展战略研究 Abstract With the arrival of the global industrial 4．0，China has taken the pace of China’S manufacturing 2025，a series of initiatives which drive the economic transformation of industrial and manufacturing upgrading are being carried out，such as，Intelligent manufacturing，Energy saving and Emission reduction，New energy strategy，Internet of things，etc．And it will open a new round of rapid development of the automation industry， in which the PLC market will be bound to usher in new opportunities and challenges． In this new chapter，H automation driven enterprise，as a national enterprise，is trying to develop and use appropriate strategy to break the traditional industry giants，in order to achieve greater competitive advantage in the future market and strong sustainable development． On the basis of traditional enterprise strategy theory，the paper is divided into three parts．The first part is the analysis of strategy stage．In this part，the main content is to carry out full and effective analysis of the external macro environment，industry environment and internal environment of the company by using all kinds of Competitive strategy analysis methods and tools．The second part is the choice and the determination stage of strategy，the development strategy and competitive strategy is finally determined for H automation and driven enterprise，based on the above analysis．The third part is the implementation and the security of the strategy stage，in this stage，Use product development，quality control and other strategies to implement the whole strategy，and by changing and improving organizational type and structure，human resources and corporate culture to guarantee the completion strategy． Keywords：China manufacture 2025，Automaton，PLC，Corporate Strategy 万方数据 首都经济贸易大学硕士学位论文H自动化驱动公司发展战略研究目 首都经济贸易大学硕士学位论文H自动化驱动公司发展战略研究 目 摘要 ．． ．．．．． ．1 AbstFact．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． ．．．．．．．．．．．．．． ．¨ 目录 1 绪论 ．1 1．1 研究背景和意义 ．1 1．1．