三维技术在频道个性化包装中的应用研究-设像计学专业毕业论文.docx

ABSTRACTWith ABSTRACT With the increasingly fierce competition in the domestic television industry，it is every two seconds an audience in front of the TV that dec ide whether or not change the program channel．For the point of the producers，they hope to get the audience stop the control button in his or her hands，and lock this program．It is not just rely on the content of the program channel，but also from the whole channel packaging．Use the personalized packaging for the building of brand image channels， to seize the audience mind，and win ratings as well． But in recent years，with fierce competition under the television channelS and columns，the three—dimensional technology has been widely used as high——tech means in the design fields．To some extent，the effects of it decided the visual style and aesthet i c pursui t of the TV channel S and columns． There are varies discussion in the application of three——dimensional technology in television packaging production，it is only carried out in the light levels of technology， but little discussion in the theory of the television packaging．From the perspective of art and design III 万方数据 aesthetics，communication，thiS aesthetics，communication，thiS article would research the problems of three——dimensional technology and the personal ized packaging design issues in TV channelS．Firstly，through a comprehensiVe knowledge on the features of TV channels and its personalized package，it would make an analysiS of the great significance of channel packaging．Secondly，through the analysiS of the classical examples on the channels personalized packaging from domestic and foreign，it would summarize and general ize the factors and design strategies used in the TV channel packaging personalized design．Finally，through the use of the three——dimensional technology in the channel personal ized packaging creation， it would analyze the characteristics of three—dimensional technology，the creative form of expression，the creative design prin