大数据背景下我国电子商务企业营销策略研究.doc

郑州航空工业管理学院 毕业论文（设计） 2017 届 信息管理与信息系统 专业 ****** 班级 题 目 大数据背景下我国电子商务企业营销策略研究 姓 名 ****** 学号 ********* 指导教师 ***** 职称 ***** 2017 年 5 月 2 日 内 容 提 要 随着科技的发展，当今已经是大数据的时代，对数据的分析，已经对各个行业的发展有着极大的推动作用。我国的电子商务企业是在这次大数据背景下发展最为快速，也是竞争最为激烈的行业，定制有效的营销策略是在这个市场环境下立足的重要保障。 本文先介绍了论文研究的背景及现状，并对大数据作了相应的介绍，也对我国电商企业在大数据背景下制定和实施的营销策略进行了探析，发现了在制定营销策略方面我国电商企业仍存在着很大的问题，这就影响了我国电商企业在大数据环境下制定营销策略的有效性。因此，本文的创新之处在于：对问题进行了深入研究，提出了相关的对策，以提高电商企业在制定和实施营销策略的有效性，从而使电商企业的竞争力得以提升。 关键词 大数据;电子商务企业;营销策略  Research on the Marketing Strategy of E-commerce enterprises in China under the Background of Big data Abstract With the development of science and technology, now is the era of big data, the analysis of the data, has been developed in every industry has a great role in promoting e-commerce enterprises in China is the most rapid development in the context of large data, but also the most competitive industries, effective marketing strategy is an important custom guarantee a foothold in the market environment. This paper first introduces the background and current situation of the research, and the data are introduced, also analyses our country business enterprise development and implementation in the context of large data marketing strategy, found that Chinas e-commerce enterprise marketing strategy there are still many problems, which limits the the data under the background of effective implementation of the marketing strategy of e-commerce enterprises in China. Therefore, the innovation of this paper lies in: Based on the research on the summarized relevant countermeasures to promote the effective implementation of the marketing strategy of e-commerce enterprise, the business enterprises competitive position to continue. Key words Big data; E-commerce enterprise; Marketing strategy  目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc3644 引言 PAGEREF _Toc3644 1 HYPERLINK \l _Toc29537 一、研究的背景及现状 PAGEREF _Toc29537 1 HYPERLI