A fuzzy hierarchy integral外文电子书籍.pdf

Expert Systems with Applications xxx (2010) xxx–xxx Contents lists available at ScienceDirect Expert Systems with Applications journal homepag e: /locate/eswa A fuzzy hierarchy integral analytic expert decision process in evaluating foreign investment entry mode selection for Taiwanese bio-tech firms Hsu-Hua Lee a, Tsau-Tang Yang a,⇑, Chie-Bein Chen b, Yen-Lin Chen c a Graduate Institute of Management Sciences, Tamkang University, Taiwan, ROC b Department of International Business, College of Management, National Dong Hwa University, Haulien, Taiwan, ROC c Chief Executive Master Program in Business Administration, College of Management, National Dong Hwa University, Haulien, Taiwan, ROC a r t i c l e i n f o a b s t r a c t Keywords: The purpose of this study is to help bio-tech firms solve the foreign investment (FI) entry mode selection Bio-tech problem. This study combines the concepts of factor analysis, analytic hierarchy process (AHP), genetic Entry mode algorithm (GA), and fuzzy integral to construct an entry mode selection approach. Foreign investment This study produces several interesting findings. (1) In the different investment entry modes, there are Factor analysis large differences in evaluation focus when investors select their entry modes. (2) For example, Taiwanese Analytic hierarchy process (AHP) bio-tech firms entering mainland China consider merger and acquisitions to be the first priority, and fol- Genetic a