《高智力的商品性及其营销》-毕业学术论文（设计）.docVIP

l 北京师范大学珠海分校 本科生毕业论文 论文题目：高智力的商品性及其营销 学 院 商学院 专 业 工商管理专业 学 号 学 生 姓 名 指导教师姓名 指导教师职称 研究员 指导教师单位 北师大珠海分校商学院 年 2 月 15 日 高智力的商品性及其营销 摘 要 高智力是商品，具有巨大的社会效益和经济效益，有广阔的市场前景和丰厚的利润空间，承认高智力的商品性对促进高智力商品的生产、营销具有重大的意义。本文结合马克思主义政治经济学，对高智力的商品性进行理论分析。明确提出高智力成为商品的条件和高智力具有一般商品的基本属性。根据不同商品的不同特征，将高智力商品分为四种形态，即生产型高智力商品、科学型高智力商品、教育型高智力商品、信息型高智力商品。结合市场营销学理论，对高智力商品的市场需求、营销策略进行分析，通过组合营销策略的有效实施，实现高智力商品的增值，为社会发展服务。 关键词：高智力；商品性；营销 COMMERCIAL HIGH INTELLIGENCE AND MARKETING STRATEGY ABSTRACT High intelligence is merchandise. It can produce enormous social and economic benefits and possess broad market prospects and profit margins. To recognize the commercialization of high-intelligence is significant for promoting the production and marketing of high intellectual merchandise. This paper, combined with the Marxist political economics, presents theoretical analysis of the nature of merchandise of high intelligence and explicitly proposes its prerequisites of becoming merchandise. High intelligence contains the property of general merchandise in the first place. According to the different characteristics of different commodities, high intellectual merchandise has been divided into four forms, which are Production-based High Intelligence Merchandise, Science-based High Intelligence Merchandise, Education-based High Intelligence Merchandise, Information-based High Intelligence Merchandise. Then, with relevant theoretical knowledge of marketing, we will find out the buyers’ market of High intellectual merchandise, which is the premise of marketing. Knowing where the buyers market is, we should analyse the marketing strategy of High intellectual merchandise. Through the effective implementation of several strategies, marketing and value-added of high intellectual merchandise will be achieved and served as a dynamo to improve social development. Key words: high intelligence; merchandise; marketing 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc224359951 1