Coca-Cola(可口可乐公司英文版介绍).ppt

Introduction Logo’s meaning Products range Market Strategies Future The history of Coca cola In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. In 1887 Coca-Cola was luanched by Candler in America. In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. 1895 Coca-Cola is now drunk in every state and territory in the United States. In1945 coke as a registered trademark of Coca-Cola Co. In the 1920s, Coca-Cola came into the Chinese market Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries. Headquarter The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia. Happiness Passion Vigor Logo Early Mid-times Later Please Coca-Cola The feeling you can’t refuse Always Coca-Cola Attached to the times Now Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well The main products Coca-Cola Sprite Smart Fanta Zero Qoo Successful strategy Transnational Marketing Local marketing Sell good quality products Products to be everywhere Reasonable use of celebrity Holding a joint ventures Globally,begins with a single step Advertising Coke was first advertised as remedy for headaches and exhausion Coke has been advertising on television for 50 years Songs used in coca cola commercials have become popular They use catchy mottos such as:Adds a refreshing relish to every form of exercise /w_19rrfg2pr1.html Short-term plan To provide regular amount of their products to restuarants vending Machines and convenient stores Intermediate –term plan To create new beverages Long-term plan The Coco-Cola company and six their largest