2011-罗宾斯-管理学-11版-英文PPT-09.pptx

Define strategic management and explain why it’s important Explain what managers do during the six steps of the strategic management process Describe the three types of corporate strategies Describe competitive advantage and the competitive strategies organizations use to get it Discuss current strategic management issues;What Is Strategic Management?;Why Is Strategic Management Important?;What is the StrategicManagement Process?;Exhibit 9-1: Strategic Management Process;Strategic Management Process;Exhibit 9-2: Components of aMission Statement;Strategic Management Process ;SWOT Analysis;Strengths and Weaknesses;Strategic Management Process ;Strategic Management Process ;Corporate Strategies;Corporate Strategies (cont.);Corporate Strategies (cont.);Exhibit 9-3: Types of Organizational Strategies;How Are Corporate Strategies Managed?;Exhibit 9-4: BCG Matrix;The Role of Competitive Advantage;What is a Functional Strategy?;Five Competitive Forces;Five Competitive Forces;Exhibit 9-5: Five Forces Model;The Need for Strategic Leadership;Exhibit 9-6: Effective Strategic Leadership;Types of Competitive Strategies;The Need for Strategic Flexibility;Exhibit 9-7: Developing Strategic Flexibility;Strategies for Applying e-Business Techniques;Customer Service Strategies;Innovation Strategies;Exhibit 9-8: First-Mover Advantagesand Disadvantages;Terms to Know