memodrill呕备忘录练习.ppt

Unit 4 In-house Correspondence Lesson 16 Memos General Introduction Memo writing usually occurs between colleaguesinternal company writing. It is an informal writing compared with business letters. The writing style of a memo is: Conciseness、 Courtesy 、 Clarity Concreteness Purpose Memos have a twofold purpose: they bring attention to problems and they solve problems. They accomplish their goals by informing the reader about new information like policy changes, price increases, or by persuading the reader to take an action, such as attend a meeting, or change a current production procedure. Regardless of the specific goal, memos are most effective when they connect the purpose of the writer with the interests and needs of the reader. Choose the audience of the memo wisely. Ensure that all of the people that the memo is addressed to need to read the memo. If it is an issue involving only one person, do not send the memo to the entire office. Also, be certain that material is not too sensitive to put in a memo; sometimes the best forms of communication are face-to-face interaction or a phone call. Memos are most effectively used when sent to a small to moderate amount of people to communicate company or job objectives. Memo Format 1 Company NameCompany AddressDate of Memo To: From: Subject: Recipient of Memo Writer of Memo Writers Initials* Title of Memo in Initial Capitals Memo Format 2 The heading segment follows this general format: TO: (readers names and job titles) FROM: (your name and job title) DATE: (complete and current date or time) SUBJECT: (what the memo is about, highlighted in some way) Context The context is the event, circumstance, or background of the problem you are solving. You may use a paragraph or a few sentences to establish the background and state the problem. Oftentimes it is sufficient to use the opening of a sentence to completely explain the context, such as, Through market research and analysis... Include only what your r