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第五届全国大学生电子商务“创新、创意及创业”挑战赛
创新 创意 创业
参赛学校： 长春大学
作品名称： 交换空间
团队名称: 小智慧也有大作为
指导老师： 王钊 王东屏
团队成员：郑千旭、赵琪、周洋宇、常磊、王庆
目录
第一章 市场分析
1.1项目背景```````````````````````````````````````````````````````````````````````````````````````````````````````````````````3
1.1.1旅游业发展前景`````````````````````````````````````````````````````````````````````````````````````````````````3
1.1.2旅游业政策````````````````````````````````````````````````````````````````````````````````````````````````````````3
1.1.3互联网+`````````````````````````````````````````````````````````````````````````````````````````````````````````````3
1.1.4市场趋势和机会`````````````````````````````````````````````````````````````````````````````````````````````````4
1.2?旅游行业SWOT分析``````````````````````````````````````````````````````````````````````````````````````````````````4
1.3 目标用户分析```````````````````````````````````````````````````````````````````````````````````````````````````````````4
1.3.1消费人群定位````````````````````````````````````````````````````````````````````````````````````````````````````4
1.3.2 目标人群特点```````````````````````````````````````````````````````````````````````````````````````````````````4
1.4 行业竞争对手```````````````````````````````````````````````````````````````````````````````````````````````````````````5
1.4.1最直接的竞争对手``````````````````````````````````````````````````````````````````````````````````````````````5
1.4.2间接的竞争对手`````````````````````````````````````````````````````````````````````````````````````````````````5
1.4.3竞争优势```````````````````````````````````````````````````````````````````````````````````````````````````````````5
第二章 运营方案
2.1公司理念````````````````````````````````````````````````````````````````````````````````````````````````````6
2.2公司目标````````````````````````````````````````````````````````````````````````````````````````````````````6
2.3发展战略``````````````````````````````````````````````````````````````````````````
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