创业计划方案书.doc

精品文档 可编辑 目录 一、摘要··································································· 二、创业团队介绍··························································· （一）、管理层的展示························································ （二）、组织机构图·························································· （三）、团队人员的分工支持系统·············································· 三、企业介绍······························································· （一）、企业概况···························································· （二）、企业所属行业的发展状况·············································· （三）、企业主要从事业务的介绍·············································· （四）、企业的发展规划······················································ （五）、企业所有制的性质···················································· 四、市场分析······························································· （一）、市场规模评估························································ （二）、目标市场分析与定位·················································· （三）、行业分析···························································· （四）、竞争对手的描述······················································ 五、产品分析······························································· （一）、产品的基本信息······················································ （二）、产品介绍···························································· （三）、产品进入市场前的障碍················································ 六、市场营销计划··························································· （一）、营销计划的总体设计·················································· （二）、销售的一般程序······················································ （三）、产品展示···························································· （四）、广告及营业推广推广策略·············································· （五）、在营销过程中出现意外的应急措施······································ （六）、价格策略···························································· 七、生产经营计划··························································· （一）、厂房和生产配置······················································ （二）、生产工艺流程的介绍·················································