Influence of Business Etiquette on Business Negotiation Under Sino—U.S. Cultural Differences-从中美文化差异谈商务礼仪对商务谈判的影响.docx

PAGE 1 word文档 可编辑 Analysis of Chinglish Errors Based on Conceptual Blending Theory PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 从中美文化差异谈商务礼仪对商务 谈判的影响 Influence of Business Etiquette on Business Negotiation Under Sino—U.S. Cultural Differences word文档 可编辑 从中美文化差异谈商务礼仪对商务谈判的影响 ［摘　要］ 加入世贸组织以来,中美间的经济合作逐渐增多，不论在中国还是在美国文化中商务礼仪都有着重要意义，尽管他们的商务礼仪有一些共同之处，但是也存在许多差异。中美之间存在着价值观、面子观、礼仪观、 思维方式、时间观念、饮食观等方面的文化差异，而这些文化差异对双方的商务礼仪产生了一定影响。有贸易往来，就必有商务谈判。因此，国际商务谈判在对外经济交往中的重要性越来越突出，而这些礼仪的差异势必会对双方的商务谈判造成影响。本文在探讨了造成中美礼仪的差异背后的文化因素之后，进一步探讨了这些礼仪差异在中美商务交往中所产生的影响。最后指出在礼仪差异的背景下，双方应该培养意识，克服交际障碍，实现通畅而又有效的跨文化交际和商务往来。 ［关键词］ 中美文化差异；商务礼仪；商务谈判；应对策略 Influence of Business Etiquette on Business Negotiation Under Sino—U.S. Cultural Differences Abstract: The economic cooperation between China and the United States has gradually increased, since Chinas entry into the WTO. Business etiquette plays an important role in whatever Chinese cultural backgrounds or American. Though they have something in common as per the business Etiquette, but many differences do exist. There are cultural differences in values, face view, way of thinking, the concept of time, the habit of diet and other aspects of the cultural differences between China and the United States, which had certain influence on both sides of the business etiquette. Where there is trade, there will be business negotiation. Therefore, the importance of international business negotiation in foreign economic relations is becoming increasingly prominent, and these differences in etiquette will certainly have an impact on both sides of the business negotiation. This paper firstly discusses the cultural factors causing the differences between Chinese and American etiquette behind in study, secondly discusses the impact of these etiquette differences in Sino—U.S. business contacts .Finally it points out under the backgrounds of different etiquette , the two sides should foster awareness, to overcome communication barriers, to achieve smooth and