翻译理论与实践方向9篇英语专业毕业论文（全文）.docx

word文档 可编辑 翻译理论与实践方向9篇英语毕业论文（全文） 目录 1.The Translation of Brand Names 2.The Strategies to Avoid Bad Brand Translations 3.English-Chinese Advertisement Culture and Translation 4.On Idioms and Their Translation from Chinese into English 5.On the Use of Rhetoric in English Advertisement 6.英文谚语的文化场景在中译文中的缺失与弥合 7.Different Translation to Idioms under Chinese and Western Cultures 8.Cultural Differences in English-Chinese Advertisement Translation 9.The Colour Terms’ Translation in English and Chinese 1、商标语的翻译 Abstract Translation of brand names is a form of intercultural communication. However we translate the Chinese brand names into English ones or translate the English brand names into Chinese ones, language laws, cultural psychology, aesthetic interest and some other factors will be involved. The translators should also pay attention to some cultural taboos and choose appropriate method to translate. Of course, brand name translation is not a simple thing. Sometimes the good translated name likes the inherent one, when we translate brand name there is something we can do to strive for perfection. One good kind of commodity adding on a good name is not different with improving on perfection, and its charm is infinite. Key Words Translation of brand names; principles; methods; cultural taboos; 摘　要 商标名的翻译是一种跨文化交际形式，不管是中文商标的英译还是英文商标的汉译，都会涉及到语言规律、文化心理、审美情趣等方面的因素。商标翻译者在遵循翻译原则的同时，也要注意一些商标翻译的文化禁区，并且选择适当的方法来进行翻译。当然，商标的翻译绝不是简单的问题。 有时好的译名也有自然天成的味道，所以在翻译商标时我们大有文章可做，可以精益求精。一种好的商品，加上一个动听上口的名字，无异于锦上添花，魅力无穷。 关键词 商标翻译；原则；方法；文化禁区； Introduction The human society has entered the 21st century. The international trade is developing fast. The national boundary concept desalinates gradually, when the scale of the commercial cooperation and the commodity import and export expand unceasingly. Import and export product in foreign land whether can develop the market and seize the market successfully; the brand name translation is playing the pivotal role, besides medium advertisement. The c