Linguistic Features of Advertising English广告英语的语言特征.docxVIP

word文档 可编辑 Linguistic Features of Advertising English Abstract As a way of propagating and transmitting information, advertisings role con not be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. The advertising guru Raymond Rub cam once said: “The best indicator of a superior advertisement is that it can not only make the audience eager to buy its products, but also make the audience and the advertising industry remember it as an admirable masterpiece for a long time.” The advertising language can be said to be formed by the integrated influences of linguistics, psychology, economics, marketing, sociology, even aesthetics and so on. Therefore, it has a wide range of research value. The advertising is a very important way to express information to the public. It can not only help people to understand some knowledge of the products, but also attract peoples greater desire to buy the products, improve the trade and leave a beautiful impression on the people. So it has its obvious characteristics in these functions. The purpose of the present thesis is to study the linguistic features of advertising English, in the hope to help copywriters on their composing and translating work. In real life, we can not only improve our own English level, but also learn about the modern advertising theory through the study on the linguistic features of advertising English. The present thesis mainly expounds on the linguistic features of advertising English from four aspects, that is, the lexical characteristics, syntactic characteristics, rhetorical characteristics and stylistic characteristics. Keywords: Advertising, Advertising English, Linguistic Features 广告英语的语言特征 摘 要 作为一种宣传和传播信息的方式，广告的作用不容忽视，因为它不仅是一种说服顾客进行消费的技巧，而且它已逐渐成为社会交流的必须手段之一，反过来影响社会和经济的发展。 广告大师雷蒙·罗比凯曾说过：“上乘广告的最好标志是，它不仅能使观众争相购买它的产品，而且能使观众和