浙江财经大学赵吟佳外贸英语函电期末复习.docxVIP

UNIT 1 BUSINESS LETTERS WRITING Basic Principles of Business Letters Writing (7c) (1) Consideration (2) Correctness (3) Completeness (4) Concreteness (5) Conciseness (6) Clearness (clarity) (7) Courtesy Structure of Business Letters Letterhead the name of the firm telephone number, telegraphic address, telegraphic codes used, telex numbers E-mail account trademark or the kind of business carried on Dateline In full, in the logical order of day, month, year. e.g. 12th May 2004 or 12 May 2004 For the day, either cardinal numbers or ordinal numbers can be used. e.g. 3rd April 1991 or 3 April 1991 The day can also be written after the month, but a comma must be written after the day. e.g. June 1st, 2003 or July 2nd, 2004 Never give the date in figures: 12/10/1999, 12/07/1998 The date is usually placed two lines below the last line of the letterhead, at the left margin for full block style or ending with the right margin for indented style. Inside Address The name and address, including： a. courtesy titles a. name of the house or company b. number of the house and name of the street c. name of city and town d. country or state and its post code e. name of country / E-mail address The name and address to be placed at the left-hand margin of the writing paper. The courtesy titles generally used are Mr. (Esq.), Mrs., Miss, Messrs. Esq. (for Esquire) is legally restricted to certain classes of persons in America (e.g. judges, magistrates, barristers) In England, to single person, Mr. Name or Name, Esq. But Americans never use Name, Esq. Mrs. (for mistress) is used for a married woman and Miss for an unmarried woman. Ms. As the courtesy title for all women, particularly career women. Most often used: Messrs. as the plural form of Mr. is used only for companies or firms, the names of which include a personal element. e.g. Messrs. J. Harvey Co. It is not used in any of the following cases: (a) when an individual is addressed; (b) when the title is imperson