汽车外部清洗市场调研.docVIP

第 第 PAGE \* MERGEFORMAT 1 页 汽车外部清洗市场调研 摘要 中文摘要： 汽车清洗就是指汽车外表的清洗，是每个车主或驾驶员经常要面对的问题，洗车店近年来也逐渐成为很多大中型城市的投资热点项目。 汽车清洗分为普通清洗和精洗两种。普通汽车清洗就是传统意义上的手工洗车及隧道洗车，因其成本低，操作简捷，所以受到众多车友的青睐。汽车精洗技术来源自德国，所以也称“汽车欧式精洗”，2010年末引进中国，技术项目由头等舱汽车服务连锁机构总负责。汽车欧式精洗是指汽车内外的清洗，比传统洗车更细致，更干净。汽车精洗因为服务好、步骤多、设备完善、成本高，导致价格稍高，所以服务对象定位于中高档汽车消费群体，是洗车行业的主打技术项目之一。 汽车清洗是汽车美容的首要环节，同时也是一个重要环节。它既是一项基础性的工作，也是一种经常性的美容作业。汽车清洗是采用专用设备和清洗剂，对汽车车身及其附属部件进行清洁处理，使之保持或再现原有风采的最基本美容工序。 汽车在使用过程中，其表面会受到风吹、日晒、雨淋等自然侵蚀，使表面逐渐沉积灰尘和各类污物。如果这些污垢不及时清除，不仅影响到汽车的外观，还会诱发锈蚀和损伤。因此，汽车清洗对保持车容美观，延长车辆使用寿命有着重要作用。 英文摘要： Automotive cleaning is refers to the appearance of clean, is each owners or drivers often face the problem, a car in recent years also gradually become hotspots of investment by many large and medium-sized cities. Car wash is divided in two types: the ordinary washing and fine washing.A regular car wash is the traditional manual washing the car, washing and tunnel because of its low cost, simple operation, so favored by many cyclists.Car fine cleaning technology from Germany, so also known as the auto Europe type fine washing, the end of 2010 the introduction of China, technical projects shall be the responsibility of the first-class auto service chain always.European fine cleaning refers to the car inside and outside clean, than a conventional car wash more meticulous, more clean. Car wash because of good service, steps, well-equipped, high cost, lead to a slightly higher price, so the service object positioning in high-grade car consumption group, is one of the main technology project of car industry. Car cleaning is the first step of car beauty, is also an important part. It is a basic work and a regular beauty. Car wash is using special equipment and cleaning agents, the automobile body and its affiliated parts cleaning, keep of or reproduce the original style of the most basic cosmetic procedure. Cars in use process, the surface will be affected by the wind, sun, rain and other natural erosion, the surface grad