国际企业管理双语期末简答题汇总(含翻译).pptVIP

转移，或公司内部，定价销售的企业家族成员的定价。 四个主要的转让定价的可能性已经合并了时间：（1）直接成本转移，（2）直接成本加上额外费用，（3）转让价格来自终端市场价格，和（4）转让在一个手臂的长度价格，或价格无关的各方将达成的相同交易。 9. What are the Incoterms ? What are the most common Incoterms used in international business? (7-4)什么是国际贸易术语？国际贸易中使用最普遍的贸易术语是什么？ Incoterms(国际贸易术语 )are the internationally accepted standard definitions for terms of sale by the International Chamber of Commerce (ICC国际商会). The most common Incoterms used in international business are国际贸易术语解释通则（国际贸易术语）是国际公认的标准定义由国际商会（ICC国际商会）销售条款。国际贸易中使用最普遍的国际贸易术语解释通则有： Ex-works工厂交货 Free carrier (FCA)货交承运人 Free alongside ship (FAS)装运港船边交货 Free on board (FOB)装运港船上交货 Cost and freight (CFR)成本加运费 Cost, insurance, and freight (CIF)成本，保险费加运费 Delivered duty paid (DDP)完税后交货 Delivered duty unpaid (DDU)未完税交货 10.What kind of factors should be consider when the company design the Channel? 在设计公司的渠道时，有哪些因素需要考虑？(7-5) Channel design is determined by factors that can be summarized as the 11 Cs: customer, culture, competition, company, character, capital, cost, coverage, control, continuity, and communication. 渠道设计是由客户、文化、竞争、公司、企业、资本、成本、覆盖、控制、连续性、沟通等11个方面的因素决定的。 Topic8 International services（本学期未学，不考） 1. What are the difference between product and service? (9-1)  (1)Services differ from goods most strongly in their intangibility: They are frequently consumed rather than possessed. (2)services are difficult to inventory (3)For the services offering, the of production is usually very close to or even simultaneous with the time of consumption. This often means close customer involvement顾客的参与 in the production of services. (4)the human element in the service offering takes on a much greater role than in the offering of goods. （5）Buyers have more difficulty observing and evaluating services than goods. （6） require entirely new forms of distribution. (7)many services are footloose, in that they are not tied to any specific location. (8)much more sensitive to cultural factors than are products. 2. List Typical International Ser