基于网络评论内容分析的餐饮消费者行为研究.PDF

人文地理 2015年第5期总第145期 文章编号:1003-2398(2015)05-0147-06 DOI:10.13959/j.issn. 1003-2398.2015.05.022 基于网络评论内容分析的餐饮消费者行为研究 1 2 吴丽云 ，陈方英 （1. 中国旅游研究院，北京100005；2.泰山学院旅游学院，泰安271000 ） RESEARCHRESEARCH ONON CATERINGCATERING CONSUMERCONSUMER BEHAVIORBEHAVIOR BASEDBASED ONON THETHE CONTENTCONTENT ANALYSISANALYSIS OFOF NETWORKNETWORK EVALUATIONEVALUATION 1 2 WU Li-yun , CHEN Fang-ying (1.ChinaTourismAcademy,Beijing 100005,China; 2.SchoolofTourism,TaishanUniversity,Taian271021,China) Abstract:Abstract: Network comment is explicit projection of catering consumers subconscious consumption prefer- ences, perceptions of intrinsic demand, and is the external presentation of their most concerned about factors in catering consumption. This article is based on content analysis and analyzes 2198 pieces of consum- ersevaluation contents on , which are about 65 different price range restaurants in Bei- jing. Then, we will analyze the characteristics of consumer behavior through the consumer subconscious con - cerns of catering elements. The results show that: 1) From an overall assessment perspective, nearly half of all catering consumers are satisfied with the restaurants. Whats more, high-priced restaurant consumers have higher satisfaction rating than lower-priced restaurant consumers, and chain restaurant consumers satisfac- tion is higher than the single restaurant consumers. 2) Consumerspreferences and consumption behavior have significant diffe