电力成套开关柜企业在市场中怎 么生存.docVIP

宁波大学成人教育学院本科毕业设计（论文） 编号 ： 　　　 本科毕业设计（论文） 题目：电力成套开关柜企业在市场中求发展 Power switchgear cabinet enterprises to develop in the market 专 业 工商管理 班 级 学 号 姓 名 完成日期 Ⅰ 摘 要 【摘要】本文主介绍基于宁波电业局电力成套设备公司的电力成套开关柜企业的在市场中的发展，笔者先对发展战略的理论知识以及企业发展战略的作用、特点和内容进行了介绍；紧接着以该企业为例，对其发展能力进行了分析，然后根据分析结果制定了该企业的电力成套开关柜企业的生存方向。笔者结合具体企业对电力成套开关柜企业在市场中如何发展指定了生存方向，指出对于具有技术含量的企业要在销售管理与绩效、售后服务体系建设、项目经理制的实施以及构建企业的商业生态价值链等方面进行改进的方法来取得发展。 【关键词】开关柜；发展战略；生存方向 电力成套开关柜企业在市场中求发展 Ⅱ Power switchgear cabinet enterprises to develop in the market Abstract 【ABSTRACT】This paper mainly introduces the based on Ningbo Electric Power Bureau Power Complete Equipment Co., Ltd. power switchgear cabinet enterprises development in the market, the development strategy of theoretical knowledge and enterprise development strategy of the function, characteristics and content are introduced; next to the enterprise as an example, the development ability is analyzed, and then according to the analysis of the results to develop the direction of the enterprise power switchgear cabinet enterprise survival. The author combines specific enterprise of power switchgear cabinet enterprises in the market to develop specified the direction of life. It is pointed out that for a technical content of the enterprise in the implementation of sales management and performance and after-sales service system construction, project manager system and the construction of enterprise business ecological value chain of improved method to obtain the development. 【KEYWORDS】Switch cabinet; development strategy; survival direction Ⅲ 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc449103967 1 绪论 PAGEREF _Toc449103967 \h 5 HYPERLINK \l _Toc449103968 1.1 选题背景和意义 PAGEREF _Toc449103968 \h 5 HYPERLINK \l _Toc449103969 1.1.1 研究背景 PAGEREF _Toc449103969 \h 5 HYPERLINK \l _Toc449103970 1.1.2 研究意义 PAGEREF _Toc449103970 \h 5