吉利汽车销售物流流程优化问题研究毕业论文（可编辑）.doc

吉利汽车销售物流流程优化问题研究毕业论文 毕业论文 (2010届) 吉利汽车销售物流流程优化问题研究 摘 要 随着中国市场经济的快断发展,汽车消费快速升温。消费者对汽车个性化的需求不断增加,激烈的市场环境对汽车制造企业提出了更高的要求。企业越来越重视物流管理,希望以此降低汽车物流成本,提高物流服务,提升企业的竞争能力。吉利汽车是中国汽车市场的一个重点企业,从1997年开始进行汽车整车制造,及时抓住了汽车国际化发展的良机,打造民族自主品牌,目前吉利已拥有整车、发动机及变数器等关键零部件的自主研发能力、自主知识产权和核心技术,产品受到了广大消费者的喜爱。但是吉利汽车的物流系统还是比较比较滞后。 本文从汽车物流和销售物流的理论开始阐述,对吉利汽车销售物流特点及现状进行分析,对汽车销售物流系统的优化构建设想。并且分析了吉利汽车的销售物流现状及问题,对更好的建设吉利汽车的销售物流系统提出相关建议,希望能对其有一定的参考。 关键词:吉利汽车;销售物流;物流系统;优化 Abstract With development of the market economy in China, auto consumption grows dramatically. Meanwhile, the intense market competition drives auto manufacturers to improve. Therefore, auto manufacturers pay much attention on logistics management, which could help them to reduce the logistic cost, improve the quality of logistics service and competence of enterprises. Geely is a Chinas major auto company which began the entire automobile manufacturing in 1997. It grasped the big opportunity of auto international development to build a national independent brand. Nowadays Geely has the independent innovation capability of entire automobiles, engines, transmissions, and proprietary intellectual property rights and core technologies. So Geelys products are popular with the customers. This paper begins with stating the theory of automobile logistics and distribution logistics. After analyzing Geely auto distribution logistics characteristics and present situation, this paper elaborates my assumption for optimizing the auto distribution logistics system. Lastly, it analyzes Geely auto distribution logistics present situation and problems, and gives some suggestions for building better Geely auto distribution logistics system, hoping to provide some reference for Geely. Keywords: Geely; Distribution logistics; Logistics system; Optimization 目 录 1 汽车销售物流理论 1 1.1汽车物流 1 1.1.1汽车物流含义 1 1.1.2 汽车物流的特点 1 1.2销售物流 2 1.2.1销售物流含义 2 1.2.2销售物流的主要模式 2 2 吉利汽车销售物流概况 4 2.1 国内汽车销售物流发展背景 4 2.2吉利汽车介绍 5 2.3吉利