从广告语言及创意看中美文化差异The Chinese-American Culture Differences in the Language and Creativity of Advertisement.doc

PAGE 郑州大学西亚斯国际学院 从广告语言及创意看中美文化差异 The Chinese-American Culture Differences in the Language and Creativity of Advertisement 姓 名 学 籍 号 专 业 商务英语 级 别 2007 系 别 外语学院 指导教师 填表日期： 2011 年 4 月 18 日 The Chinese-American Culture Differences in the Language and Creativity of Advertisement 从广告语言及创意看中美文化差异 ID NO. 20071411432 Tan Beijia (Tara Tan) Submitted as a partial fulfillment of the requirements for the Degree of Bachelor of English SIAS International College of Zhengzhou University April 18, 2011 Faculty Advisor: Yao Yujie Acknowledgments I would like to express my sincere appreciation to my supervisor, Ms. Yao Yujie, for all her support and encouragement through the whole process of my writing and researching, and for her useful comments and advices on my thesis in all aspects. Without her great patience and generous help, the completion of this thesis would not have been possible. Also, I heartily thank all other teachers who have taught and instructed me during my B.A course. Finally, my special gratitude goes to my family and my close friends, who have shown care, love and expectation throughout my thesis writing. They always stand by my side whenever I need them. It is my fortune to have them all in my life. PAGE 23 Abstract With the globalization of politics and economy, the economic and cultural exchanges with foreign countries are increasing. As a specific carrier of culture, advertisement has become a significant instrument in cross-cultural-communication. Besides, advertising is subordinate to culture, and influenced by culture. A sharp contrast does exist in culture differences between China and America, so do the advertisements which can be traced in the language and creativity of advertising. Advertisements are products of economy. In cross-cultural-communication, each countries histories, values and thinking patterns are unique, thus the cultural contrast i