专英-logistics.pptVIP

Unit 13 Integrated Logistics Management by Tian Cao 物流历史回顾与现代观点 兵马未动，粮草先行 物流 – logistics 是从二次大战期间军事后勤工程的概念演变而来，作为“供”、“需”间有机衔接的桥梁，并逐渐发展为一门学科。 World War Ⅱ，美国在对军火进行的战时供应中，首先采用了后勤管理（logistics management）这一名词，并对军火、战略物资、药品的运输、补给、屯驻等进行全面管理，对战争的胜利起到了保障作用。 战后，后勤学逐渐形成了单独的学科，并不断发展为： 后勤工程 – logistics engineering 后勤管理 – logistics management 后勤分配 – logistics of distribution 美军一个装甲师全速推进，平均每天消耗： 弹药 5000吨；淡水 2000吨； 口粮 8万份；油料 60万加仑 后勤管理的方法后被引入到工业部门和商业部门，被人们称之为“工业后勤”和“商业后勤”。 其定义中包括下列一些业务活动： 原材料的流通、产品分配、运输、购买与库存控制、储存、用户服务等。 Key Terms and Concepts Integrated logistics management (综合物流管理): a logistics concept that emphasizes the teamwork, both inside the company and along all the marketing channel organizations, in order to maximize the performance of the entire distribution system. Key Terms and Concepts Supply Chain Management（供应链管理）: Supply chain management is the integration of all the facilities, functions, and processes associated with the production of goods and services all the way from suppliers to customers or end-users. Trimming 调整 Teamwork 协作 Warehousing 仓储 Inventory carrying cost 库存费用 Stock-out 脱销 Backorder 拖欠的订单 Fast-freight shipments 快运 Trade-offs 交替使用；权衡 Stock up 采购，囤积 Interact v. 互相作用 Inverse adj. 相反的 Harmonize v. 协调 Example 1 Procter Gamble has a team of almost 100 people living in Bentonville, Arkansas, home of Wal-Mart. The P Gers work with their counterparts at Wal-Mart to jointly find ways to squeeze costs out of their distribution system. Working together benefits not only P G and Wal-Mart, but also their final consumers. Apparel 服饰 Dock 码头 Merchandising programs 分销程序 Distributor 经销商 Consolidator 整合者 Replenishment 补给 Bin 箱柜 Bar code 条形码 Tailored adj. 定制的 Designated adj. 指定的 Example 2 Western publishing group, publisher of “Little Golden Books” for children, formed a similar partnership with Toys ‘R’ Us. Western and the giant toy retailer coordinated their marketing strategies to create mini-bookstore sections – called Books ‘R’ Us – within each Toys ‘R’