奥美：广州奥美财务培训.pdf

广州奥美财务培训广州奥美财务培训 OOMM GGuangzhhou FiFinance TTraiiniing Finance Training • Objectives of the training:- • K – Knowledge How do we make money / lose money WhWhat iis thhe cost // profifit standdardd Industry OM What can you do to help improve our profitability Finance Training • S – Skill How do you know your client’s profitability - capacity plan, analysis of contribution margin •• AA – AttitudeAttitude We are businessman / businesswoman Everyone has a role in helping the company profitable Finance discipline is part of our profession TheThe BusinessBusiness Make Money for Today • Our business by its nature is Short-term 我们生意的特质是相当短期的 • I’m not talking about brand building ...…rather how bbusiiness ddeciisiions needd tto bbe madde 这里指的不是品牌的建立，而是指在我们的营运 中各种管理决策如何形成。 Make Money for Today –Clients come and go, reduce/cut budgets with little to no notice 客户来来去去，删减预算的动作突如其来。 –Billing cuts in the 4th qtr mean we are effectivelyeffectively working for free 在第四季删减预算意味著我们的工作是免费的 –We do not manufacture a product, our capital is our people 我们并不制造产品，我们的资产就是人 –Employees come and go ( high turn-over ) 员工也是来来去去的 Make Money for Today –Constantly changing business landscape does not allow us to accept under-performing operations 面对著如此大的变化，不获利的营运是无法被接受 –Service businesses are expected to show consistentconsistent earningsearnings growthgrowth. 服务性的公司必须要有持续获利的成长 创业的精神 TheThe EntrepreneurialEntrepreneurial Approach Entrepreneurial Approach If it was your business, you would not: 如果这是你的公司，你一定不会∶ • bbe satitisfifiedd jjustt gettitting bby ... you wantt tto makke money! 因