企业经营竟争取胜之道.pdf

企业经营竟争取胜之道 杂翁教授 美国佐治亚州立学院大学 (Georgia College State University) Milledgeville, GA 31061 Atlanta, GA ２０11年 10月30 日 A: The reality of market competition: The competition is the primary principle of market economy. The trend of international competition – “a global village”. A business must – and has to - survive under intensified competition. In competition, there always are “winners” and “losers”.  During the history of competition, however,  Someone being winners more of the time – becoming a big one.  Someone being losers more of the time – eliminated eventually.  Why?  In certain degree, we can say:  For winners – they know “how to compete correctly?”  For losers – they competed in a wrong way. Today, I want to talk about – for a business:  What does it mean – to compete in a right way, and  How to compete in a right way? With some famous business examples. B: The change in competition environment: Where the CEO coming from? - The trend in the source of CEO. How Japanese auto makers winning in the competition? Competition criteria in modern market place (show the chart) Functions of Operations Management  Relationship between Operations and Other Functions: Three Primary Functions in Business: Finance Production Marketing Which function is the most important function for a firm to sustain competitiveness in an international market? Product Design Choices Auto design: why do Japanese cars cost less to make but sell for more high quality? Partly because of the US auto makers’ costly product design with too much product variation and options. Complexity has too high a price. Product Design Choices (II) Where is the Niche? American automakers