国际市场营销（双语教学） 第十一部分 国际营销环境中的文化差异（山西财经大学国际贸易学院）.pdf

国际市场营销 国际市场营销 (双语教学) (双语教学) International Marketing 山西财经大学 国际贸易学院 药朝诚 1 第十一部分 国际营销环境中的文化差异 第十一部分 国际营销环境中的文化差异 International Marketing and Cultural Differences International Marketing and Cultural Differences 2 Culture’s Pervasive Impact • Culture influences every part of our • Culture influences every part of our lives lives • Cultures impact on birth rates in • Cultures impact on birth rates in China, Japan, and Singapore, etc. China, Japan, and Singapore, etc. • Birthrates have implications for sellers of diapers, toys, • Birthrates have implications for sellers of diapers, toys, schools, and colleges schools, and colleges • Consumption of different types of food influence by culture: • Consumption of different types of food influence by culture: Chocolate by Swiss, seafood by Japanese preference, beef by Chocolate by Swiss, seafood by Japanese preference, beef by British, wines by France and Italy British, wines by France and Italy • Even diseases are influenced by culture: stomach cancer in • Even diseases are influenced by culture: stomach cancer in Japan, and lung cancer in Spain Japan, and lung cancer in Spain 3