国际市场营销（双语教学） 第六部分 国际市场进入战略（山西财经大学国际贸易学院）.pdf

1 第六部分 国际市场进入战略 International Market Entry Strategies 2 Acquiring a global perspective requires execution, requires planning, organization, and a willingness to try new approaches. This chapter discusses alternative market- entry strategies 3  (Beijing Time) Tuesday, February 19, 2002 People’s Daily  Internationalized Strategy Bears Rich Fruits Haier constructed a factory in Camden, South Carolina, in April 1999 at a cost of US $30 million, and it went into production in March 2000. 4  Setting up a factory in the United States is the need of Haier Groups implementation of an internationalized strategy.  Haiers mode of overseas development is three-in-one nativitization, i.e., designing, manufacturing and marketing are being carried out locally to realize the goal of creating local name brand through the raising of funds, the introduction of intellectual resources and the integration of culture. 5 “Merging itself with the locality is a link to which the American Haier Factory attaches great importance. It has created considerable job opportunities for South Carolina.  Haier International Material Circulation Center Put into Use in Qingdao To commend Haiers contributions to the local community, an American county government conferred a 2001 Community Contribution Prize upon Haier. A city government named a road Haier Avenue of the city, setting a precedent for naming a road after a Chinese enterprise in the United S