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ITIT’SS TIMETIME TOTO
TRANSFTRANSF RMRM
YOUR MARKETING.
transtrans·forfor·mama·tiontion
-noun
A change or alteration,
especiialllly a radidicall one.
2 SOURCE: WORLD ENGLISH DICTIONARY
…the Internet has turned what used
to be a controlled, one-way
message into
aa realreal-timetime dialoguedialogue
with millions.
DANIELLE SACKS
THE FUTURE OF ADVERTISING
FAST COMPANY , NOVEMBER 17, 2010
3
79%79%off addultlt AAmeriicans use ththe IIntternett.
4 4 SOURCE: PEW INTERNET AMERICAN LIFE PROJECT, MAY 2010
78%78% conduct product research online.
off IIntternett users
5 SOURCE: PEW INTERNET AMERICAN LIFE PROJECT, MAY 2010
searches are conducted
every month on Google.
6 SOURCE: COMSCORE, AUGUST 2010
The average US Internet user
views
web pages per month.
7 SOURCE: THE NIELSEN COMPANY, JANUARY 2011
ofof USUS consumersconsumers spendspend
1/31/3 three or more hours
onlineonline everyevery day.day.
8 SOURCE: THE MEDIA AUDIT, OCTOBER 2010
24%24%
of adults have pposted comments
or reviews online about the things
they buy.
9 SOURCE: ONLINE P
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