天津邮轮旅游市场特征与开发策略研究.doc

PAGE 学 士 学 位 论 文 天津邮轮旅游市场特征与开发策略研究 系 别：旅游系 专 业：国际饭店管理 班 级：旅游管理 姓 名： 学 号： 指导教师： 2011年4月 内容摘要 近年来,邮轮旅游已成为中国旅游业的新亮点,受到了越来越多的关注.作为中国北方重要经济中心和港口城市,天津发展邮轮旅游有着得天独厚的优势,但也受到产业发展起步晚等劣势制约。在邮轮经济高速发展及竞争日益激烈的环境下,天津邮轮旅游应加大产业扶持,整合优势资源,由于邮轮旅游具有较高的乘数效应，一些有条件的港口城市纷纷提出发展邮轮旅游的策略。 本文首先介绍了邮轮旅游的内涵、特征及市场特性，接着通过对世界和我国邮轮旅游市场特征研究和分析，进一步得出天津邮轮旅游市场特征，最后通过对天津邮轮旅游市场的SWOT分析，得出针对天津邮轮旅游市场开发的策略。 关键词：邮轮旅游；市场特征；开发策略 Abstract In recent years, cruise travel has become Chinas tourism new luminescent spot, influenced more and more attention. As China northern important economic center and the port city of tianjin development cruise travel, has an exceptional advantage by industry development, but also restricted such disadvantages starting late. In cruise the high-speed economic development and increasingly competitive environment, the cruise should strengthen tianjin industrial support, the integration of resources, because of the cruise has higher multiplier effect, some conditions in the port city, this paper puts forward some development strategy of cruise travel. This paper firstly introduces the cruise the connotation, characteristics and market characteristics, and then through the world and China cruise market characteristics research and analysis, further draw tianjin cruise market characteristics, at last through the cruise market of tianjin, it is concluded that the SWOT analysis for tianjin cruise market development strategy. Key words: Cruise Travel; Market Characteristics; Development Strategy 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc293912318 一、引言 PAGEREF _Toc293912318 \h 1 HYPERLINK \l _Toc293912319 （一）研究背景 PAGEREF _Toc293912319 \h 1 HYPERLINK \l _Toc293912320 （二）理论意义和实践意义 PAGEREF _Toc293912320 \h 2 HYPERLINK \l _Toc293912321 （三）研究思路和方法 PAGEREF _Toc293912321 \h 2 HYPERLINK \l _Toc293912322 二、文献综述 PAGEREF _Toc293912322 \h 2 HYPERLINK \l _Toc293912323 （一）邮轮旅游 PAGEREF _Toc293912323 \h 3 HYPERLINK \l _Toc293912324 （二）邮轮旅游基本特征 PAGEREF _Toc293912324 \h 3 HYPERLI