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摘要 CIS设计对当今世界企业发展意义重大,通过传统装饰纹样中的吉祥观念引用到现代CIS设计中的应用进行分析,总结。认为传统装饰纹样中的吉祥观念对企业有宝贵的形象资源和巨大的品牌发展空间,引用传统装饰纹样中的吉祥观念在CIS中对文法学院的内涵、策划、基发展本原则、理念的传播、以及传统纹样的吉祥观念与现代CIS设计的结合最终发展到融合。 传统装饰纹样在CIS设计中应用的色彩构成有着密切的关系,企业形象识别系统的色彩构成对企业的发展起着决定性的作用。全方位的设计构思,改变原有CIS设计的单向思维,来实现吉祥纹样在CIS设计中成为一个完美的整体并且也在CIS设计中延续。以及他的内涵在国际性的差异,最终让传统装饰纹样中的吉祥观念在CIS设计中影响全世界。 关键词:传统;纹样;吉祥观念;企业形象设计;应用 ABSTRACT CIS design of enterprise development is of great significance in todays world, through the traditional decorative patterns in reference to the modern concept of CIS auspicious design analysis, summarized.That the traditional concept of decorative patterns in the auspicious image of the enterprises have valuable resources and huge brand development,Reference to the traditional concept of decorative patterns of auspicious and Law in the CIS in the development of content, planning, basic principles, the concept of communication, as well as traditional auspicious patterns and modern concept of CIS development to design the ultimate combination of integration. Traditional decorative patterns in the CIS application design is closely related to color composition, corporate image recognition system of color constitute the development of enterprises play a decisive role.A full range of design ideas and change the way thinking CIS design to achieve the design of auspicious patterns in the CIS as a whole and also the perfect continuation of CIS design.And his meaning in the international differences, and ultimately to the traditional concept of decorative patterns in the auspicious influence in the CIS design world. Key words:Traditional;Patterns;Fortune concept;Corporate image design; Applications 目录 第一章传统装饰纹样中的吉祥观念的概念 (01 1.1传统装饰纹样中吉祥观念的概念 (01 1.1.1传统纹样和吉祥意义 (01 1.1.2 吉祥观念的形成 (02 第二章 CIS设计的现状分析及在传统文化中的本质和体现 (03 2.1当代CIS设计中传统吉祥观念的缺失 (03 2.1.1 我国CIS设计中传统吉祥观念的处境 (03 2.1.2我们为什么要在CIS设计中发展传统吉祥观念? (04 2.2传统装饰纹样的吉祥观念在CIS设计中的本质和体现 (06 2.2.1传统装饰纹样的吉祥观念在CIS设计中的本质 (06 2.2.2传统装饰纹样的吉祥观念在CIS设计中的体现 (06 第三章传统装饰纹样的吉祥观念与现代CIS设计的结合 (09 3