国际市场营销（双语教学） 第九部分 国际营销渠道（山西财经大学国际贸易学院）.pdf

1 第九部分 国际营销渠道 第九部分 国际营销渠道 International Marketing Channels International Marketing Channels 2 Learning Objectives 1. The variety of distribution channels and how 1. The variety of distribution channels and how they affect cost and efficiency in marketing they affect cost and efficiency in marketing 2. The Japanese distribution structure and what 2. The Japanese distribution structure and what it means to Japanese customers and to it means to Japanese customers and to competing importers of goods competing importers of goods 3. How distribution patterns affect the various 3. How distribution patterns affect the various aspects of international marketing aspects of international marketing 3 Learning Objectives 4. The growing importance of e-commerce as a 4. The growing importance of e-commerce as a distribution alternative distribution alternative 5. The functions, advantages, and disadvantages 5. The functions, advantages, and disadvantages of various kinds of middlemen of various kinds of middlemen 6. The importance of middlemen to a product’s 6. The importance of middlemen to a product’s success and the importance of selecting and success and the importance of selecting and maintaining middlemen maintaining middlemen 4 Introduction  Getting the product to the target market can be a costly process  Forging an aggressive and reliable channel of distribution may be the most critical and challenging task